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Summary:

From 1928 to 1930, Tokyo publisher Ars issued 'The Complete Commercial Artist': a fully illustrated journal of commercial design for both commercial retail spaces and print design. Across its 24 issues, volumes were dedicated to topics ranging from posters, packaging, flyers, page layout and typography to neon signage, billboards and shop window displays. The publication's lead writer, Hamada Masuji, was a passionate advocate for commercial design, and he ensured that its audience included both large manufacturing companies and small businesses, as well as design aficionados in Japan. This generous volume from Letterform Archive Books shares hundreds of exuberant and whimsical pages from all 24 issues of the now-rare publication. An accompanying essay by art historian Gennifer Weisenfeld introduces readers to the magazine's creators and offers analysis into their use of illustration, photography, typography and lettering, highlighting both Japanese and European influences as new forms of media that sparked a global dialogue. Presented for the first time to an English audience, The Complete Commercial Artist: Making Modern Design in Japan 1928-1930 takes readers on an eye-opening tour of interwar Japan's vibrant visual culture.

Table of Contents:

• Introduction by Gennifer Weisenfeld
• Volume 1. Posters from all over the world
• Volume 2. Practical poster designs
• Volume 3. World model show windows
• Volume 4. Various equipment for show windows
• Volume 5. Various backgrounds for show windows
• Volume 6. Signboards from all over the world
• Volume 7. Designs for practical signboards
• Volume 8. Advertisements with electricity
• Volume 9. Store interior equipment
• Volume 10. Street sales decorations
• Volume 11. Exhibition display decorations
• Volume 12. Wrapping paper and container design
• Volume 13. Examples of newspaper and magazine advertisements
• Volume 14. Advertisements with photography and cartoons
• Volume 15. Applied lettering design
• Volume 16. Applied illustration design
• Volume 17. Lettering layout and copywriting
• Volume 18. Flyer and label design
• Volume 19. New trademarks and monograms

• Volume 20. Small printed matter and pattern design
• Volume 21. Catalog and pamphlet cover design
• Volume 22. Advertisements in Japanese taste
• Volume 23. Latest trends in advertising
• Volume 24. Introduction to commercial art
• From "Introduction to commercial art" by Hamada Masuji.

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Author/Creator:

Weisenfeld, Gennifer S. (Gennifer Stacy), 1966- , author

Languages:

English

Language Notes:

Item content: English

Main Work:

The complete commercial artist: making modern design in Japan, 1928-1930 [by Weisenfeld, G.S.]

Subjects:

Commercial art — Japan — History — 20th century

Advertising — Japan — History — 20th century

Display of merchandise — Japan — History — 20th century

Design — Japan — History — 20th century

Commercial artists — Japan — Biography

Designers — Japan — Biography

Art deco — Japan — History — 20th century

Decoration and ornament — Japan — Art deco

General Notes:

"Selected pages from all 24 volumes with text by Gennifer Weisenfeld."
Includes bibliographical references and index.

Physical Description:

432 pages : illustrations (chiefly colour), portraits ; 27 cm

Call Numbers:

NC998.6.J3 W45 2024

ISBNs:

1736863347 (paperback)
9781736863343 (paperback)

OCLC Numbers:

1380459281