More Details

Author/Creator:

Falkheimer, Jesper , author

Contributors:

Heide, Mats , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Strategic communication: an introduction [by Falkheimer, J.]

Subjects:

Communication in organizations

Communication in management

General Notes:

Includes bibliographical references and index.
<P><EM>Preface</EM></P><P>Introduction</P><P><EM>Part I. Fundamentals</EM></P><P>Chapter 1. What is communication? </P><P>Chapter 2. What is strategy? </P><P>Chapter 3. What is strategic communication? </P><P><EM>Part II. Communication Processes and Organizations</EM></P><P>Chapter 4. Strategic communication in Society and Market Places</P><P>Chapter 5. Organizational identity and culture</P><P>Chapter 6. Change and crisis communication</P><P>Chapter 7. Mediatization</P><P><EM>Part III. Future Developments</EM></P><P>Chapter 8. The Future of Strategic Communication - Communication Value and the Communicative Organization </P>
Description based on CIP data; resource not viewed.

Physical Description:

1 online resource : illustrations (black and white)

Call Numbers:

HD30.3 .F355 2022eb

ISBNs:

9781000607789 (ePub ebook)
100060778X
9780367769260 (hbk.) [Invalid]
9780367769291 (pbk.) [Invalid]
9781000607772 (PDF ebook)
1000607771
9781003168997 (ebook)
100316899X

OCLC Numbers:

1346321950