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Summary:

"Available for the First Time: The Complete Social Entrepreneur's Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments. Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. Includes access to downloadable planning documents, including user-friendly spreadsheets."

Table of Contents:

• Introduction : the creation of social wealth out of poverty
• Phase One: From possible to plausible : pressure test your start-up idea
• 1. Articulate your targeted problem and substantiate your proposed solution
• 2. Specify performance criteria
• 3. Define and segment your target population
• 4. Understand the beneficiary experience
• 5. Analyze the most competitive alternative
• 6. Identify operations realities
• 7. Address the inevitable sociopolitics
• 8. Develop a concept statement
• Phase Two: From plausible to probable : plan your social enterprise
• 9. Frame and scope the venture
• 10. Specify deliverables
• 11. Establish assumptions and checkpoints
• Phase Three: From probable to plannable : launch and scale your social enterprise
• 12. Launch your enterprise
• 13. Manage the upside and downside
• 14. Scale up your social enterprise
• Conclusion.

Author/Creator:

MacMillan, Ian C., 1940-

Contributors:

Thompson, James D.

Languages:

English

Language Notes:

Item content: English

Main Work:

The social entrepreneur's playbook: pressure test, plan, launch and scale your social enterprise [by MacMillan, I.C.]

Other Related Resources:

Print version: Social entrepreneur's playbook [by MacMillan, I.C.] (Expanded edition; Philadelphia : Wharton Digital Press, [2013] — ISBN 9781613630327; OCLC Number 858358743)

Subjects:

Social entrepreneurship — Handbooks, manuals, etc.

Social entrepreneurship — Case studies

Business

Capitalism

Social entrepreneurship

Genres:

Handbooks and manuals

Case studies

General Notes:

Includes bibliographical references (pages 203-204) and index.
Description based on: Online resource; title from PDF title page (ebrary, viewed November 20, 2013).

Physical Description:

1 online resource (xx, 212 pages)

Digital Characteristics:

text file

Call Numbers:

HD60 .M33 2013eb

ISBNs:

9781613630303 (electronic bk.)
1613630301 (electronic bk.)
9781613631324 (electronic bk.)
1613631324 (electronic bk.)
1613630328 [Invalid]
9781613630327 [Invalid]

OCLC Numbers:

865838283