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Summary:

Advertising Campaign Planning is written by advertising agency leaders who became academics after many years in the industry. Their experience gives them the added advantage of not just teaching theories and concepts but bringing the advertising campaign creative process to life in practice. Follow the steps outlined in the book and your team will produce a winning advertising campaign every time.

Author/Creator:

Yount, Debbie , author

Contributors:

Avery, Jim, 1947- , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Advertising campaign planning: developing an advertising-based marketing plan [by Yount, D.]

Subjects:

Advertising campaigns — Planning

Advertising media planning

Marketing — Planning

Advertising campaigns

Marketing

General Notes:

Includes bibliographical references and index.

Physical Description:

254 pages : illustrations ; 24 cm

Physical Characteristics:

illustration

Call Numbers:

HF5837 .A93 2022

ISBNs:

9781736040232 (pbk.)
1736040235 (pbk.)

OCLC Numbers:

1417209480