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Media planning & buying in the 21st century

Ronald D. Geskey, Sr.

Resource Type:: Book (Print/Paper)
Edition:: Fourth edition
Publication:: [Michigan?] : 2020:Marketing Communications LLC, 2017

Availability

Location	Call Number	Availability	Request
	HF5826.5 .G47 2017	Checking availability	Request pickup

More Details

Author/Creator:: Geskey, Ronald D. , author
Languages:: English
Language Notes:: Item content: English
Main Work:: Media planning & buying in the 21st century [by Geskey, R.D.]
Subjects:: Advertising media planning
Marketing
Genres:: Textbooks
General Notes:: Includes bibliographical references and index.
Physical Description:: v, 637 pages : illustrations, maps ; 23 cm
Physical Characteristics:: map; illustration
Call Numbers:: HF5826.5 .G47 2017
ISBNs:: 9781537438269
1537438263
OCLC Numbers:: 1024315550