More Details

Author/Creator:

Dickinson, Don (Don L.), 1945- , author

Contributors:

Davis, Craig, Professor , author

Languages:

English

Language Notes:

Item content: English

Main Work:

The new account manager: redefining the crucial role of account service in the changing business of advertising and PR [by Dickinson, D.]

Subjects:

Advertising — Management

Advertising

General Notes:

Includes index.

Physical Description:

xii, 441 pages : illustrations ; 24 cm

Physical Characteristics:

illustration

Call Numbers:

HF5823 .D53 2018

ISBNs:

9780997308495
0997308494

OCLC Numbers:

1101431084