Strategic communications: for PR, social media and marketing

Laurie J. Wilson, Brigham Young University, Joseph D. Ogden, JDO Communications Strategists, Christopher E. Wilson, Brigham Young University

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Table of Contents:: The relationship-building approach to communication
Applying public information and persuasive communication theories
Communications research methods
Strategically applying research and social insights
Setting goals and objectives
Key publics and primary messages
Creativity and big ideas
Strategies and tactics
Social and digital media
Calendaring and budgeting
Implementation and communications management
Communications measurement and evaluation
Presentations
Ethics, professionalism and diversity
Tips from the pros
Strategy briefs
Professional codes of ethics
Complete sample strategic communications plan.
Author/Creator:: Wilson, Laurie J., APR , author
Contributors:: Ogden, Joseph D. , author
Wilson, Christopher E. , author
Languages:: English
Language Notes:: Item content: English
Main Work:: Strategic communications: for PR, social media and marketing [by Wilson, L.J.]
Subjects:: Communication in organizations
Communication in management
Public relations
Social media
Marketing
General Notes:: Includes bibliographical references and index.
Physical Description:: xxi, 377 pages : illustrations (chiefly color) ; 26 cm
Physical Characteristics:: illustration
Call Numbers:: HD30.3 .W55 2023
ISBNs:: 9798765774823
OCLC Numbers:: 1396937225