More Details

Table of Contents:

• The relationship-building approach to communication
• Applying public information and persuasive communication theories
• Communications research methods
• Strategically applying research and social insights
• Setting goals and objectives
• Key publics and primary messages
• Creativity and big ideas
• Strategies and tactics
• Social and digital media
• Calendaring and budgeting
• Implementation and communications management
• Communications measurement and evaluation
• Presentations
• Ethics, professionalism and diversity
• Tips from the pros
• Strategy briefs
• Professional codes of ethics
• Complete sample strategic communications plan.

Author/Creator:

Wilson, Laurie J., APR , author

Contributors:

Ogden, Joseph D. , author

Wilson, Christopher E. , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Strategic communications: for PR, social media and marketing [by Wilson, L.J.]

Subjects:

Communication in organizations

Communication in management

Public relations

Social media

Marketing

General Notes:

Includes bibliographical references and index.

Physical Description:

xxi, 377 pages : illustrations (chiefly color) ; 26 cm

Physical Characteristics:

illustration

Call Numbers:

HD30.3 .W55 2023

ISBNs:

9798765774823

OCLC Numbers:

1396937225