Advertising & integrated brand promotion

Angeline Close Scheinbaum (Associate Professor of Marketing/Dan Duncan Pofessor of Sports Marketing, Clemson University, Wilbur O. and Ann Powers College of Business), Richard J. Semenik (Professor of Marketing/Irwin Maler Distinguished Chair in Business, University of Wisconsin, Madison), Thomas O'Guinn (Professor Emeritus of Marketing, Montana State University)

Resource Type:: Book (Print/Paper)
Edition:: Ninth edition
Publication:: Boston, MA : Cengage, [2023]
Copyright:: ©2023

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More Details

Author/Creator:: Semenik, Richard J. , author
Contributors:: O'Guinn, Thomas C. , author
Scheinbaum, Angeline Close , author
Languages:: English
Language Notes:: Item content: English
Main Work:: Advertising & integrated brand promotion [by Semenik, R.J.]
Related Works:: Advertising and integrated brand promotion [by O'Guinn, T.C.] (Eighth edition)
Other Related Resources:: Online version: Advertising and integrated brand promotion [by Semenik, R.J.] (Ninth edition; Boston, MA : Cengage, [2023] — ISBN 9780357721483; OCLC Number 1394079090)
Subjects:: Advertising
Advertising media planning
General Notes:: Previous edition: published as by Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, Richard J. Semenik. Australia: Cengage, 2019.
Includes bibliographical references and indexes.
Physical Description:: xxii, 452 pages : color illustrations ; 28 cm
Physical Characteristics:: illustration
Call Numbers:: HF5821 .O34 2023
ISBNs:: 9780357721407 (paperback)
0357721403
OCLC Numbers:: 1368268157