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Summary:

"Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, this text introduces both quantitative and qualitative methods."-- [Provided by publisher]

Table of Contents:

• Getting started: possibilities and decisions
• First decisions: from inspiration to implementation
• Ethics: what are my responsibilities as a researcher?
• You could look it up: reading, recording, and reviewing research
• Measurement: research using numbers
• Sampling: who, what, and how many?
• Summarizing research results: data reduction and descriptive statistics
• Generalizing from research results: inferential statistics
• Surveys: putting numbers on opinions
• Experiments: researching cause and effect
• Quantitative understanding of content: content analysis
• Qualitative understanding of content: rhetorical and critical analyses, and more
• Qualitative understanding of communication behavior: interviews, focus groups, and ethnography
• Research results in print and online: writing and presenting for scholarly and other publics

Author/Creator:

Treadwell, D. F. (Donald Francis) , author

Contributors:

Davis, Andrea (Andrea M.) , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Introducing communication research: paths of inquiry [by Treadwell, D.F.]

Other Related Resources:

Online version: Introducing communication research [by Treadwell, D.F.] (Fourth edition; Thousand Oaks, California : SAGE, [2020] — ISBN 9781506369075; LCCN 2019005416; OCLC Number 1240714566)

Subjects:

Communication — Research — Methodology

Communication

General Notes:

Includes bibliographical references and Index.

Physical Description:

xxv, 323 pages ; 26 cm

Physical Characteristics:

illustration

Call Numbers:

P91.3 .T76 2020

ISBNs:

9781506369051 (paperback, alkaline paper)
1506369057 (paperback, alkaline paper)
9781544372167 (paperback, alkaline paper)
1544372167 (paperback, alkaline paper)
9781506369037 (electronic book) [Invalid]

Library of Congress Control Numbers:

2019005416

OCLC Numbers:

1089258204