Cases in public relations: translating ethics into action

Brigitta Brunner, Auburn University, Corey Hickerson, James Madison University

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Table of Contents:: What is the case method?
Ethical frameworks and professional codes
Conflict and crisis management
Social media and technology
Corporate social responsibility
Consumer relations
Community relations
Sports communication
Health
Government relations
International
Nonprofit and education
Trends in public relations, communication, and society that will challenge ethics.
Contributors:: Brunner, Brigitta R., 1971- , editor
Hickerson, Corey , editor
Languages:: English
Language Notes:: Item content: English
Other Related Resources:: Online version: Cases in public relations (New York : Oxford University Press, [2019] — ISBN 9780190631734; LCCN 2018029164)
Subjects:: Public relations — Moral and ethical aspects — Case studies
Social responsibility of business — Case studies
Public relations — Moral and ethical aspects
Public relations
Social responsibility of business
Genres:: Case studies
General Notes:: Includes bibliographical references and index.
Physical Description:: vi, 359 pages : illustrations ; 24 cm
Physical Characteristics:: illustration
Call Numbers:: HD59 .C3697 2019
ISBNs:: 9780190631383 (pbk. text)
0190631384
9780190631734 (ebook) [Invalid]
Library of Congress Control Numbers:: 2018027491
OCLC Numbers:: 1041204503