More Details

Table of Contents:

• What is the case method?
• Ethical frameworks and professional codes
• Conflict and crisis management
• Social media and technology
• Corporate social responsibility
• Consumer relations
• Community relations
• Sports communication
• Health
• Government relations
• International
• Nonprofit and education
• Trends in public relations, communication, and society that will challenge ethics.

Contributors:

Brunner, Brigitta R., 1971- , editor

Hickerson, Corey , editor

Languages:

English

Language Notes:

Item content: English

Other Related Resources:

Online version: Cases in public relations (New York : Oxford University Press, [2019] — ISBN 9780190631734; LCCN 2018029164)

Subjects:

Public relations — Moral and ethical aspects — Case studies

Social responsibility of business — Case studies

General Notes:

Includes bibliographical references and index.

Physical Description:

vi, 359 pages : illustrations ; 24 cm

Call Numbers:

HD59 .C3697 2019

ISBNs:

9780190631383 (pbk. text)
0190631384
9780190631734 (ebook) [Invalid]

Library of Congress Control Numbers:

2018027491

OCLC Numbers:

1041204503