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Summary:

"Rebekah Pite's examination of mate consumption offers a lens into the everyday life and identity formation in a region often studied individually by country or through comparative politics. The book travels through the top-consuming nations of Argentina and Uruguay; visits Paraguay, the original home of yerba mate; and enters southern Brazil, the second largest producer after Argentina, the main supplier of the Uruguayan market, and a significant consumer in its own right. Pite also analyzes ... the promotion and consumption of yerba mate in other global markets in South America (especially Chile), the Middle East, Europe, and the US, where yerba mate is widely sold in health food stores, online, and in cafes, especially in California, which has a robust 'super food' market and culture"-- [Provided by publisher]

Table of Contents:

• Sharing the South American drink
• Making ka'a South American, 1520s-1810s
• Establishing mate hierarchies in would-be nations, 1810s-1860s
• Taking the herb of Paraguay, 1860s-1910s
• Picturing mate as rural in Argentina and Uruguay, 1870s-1920s
• Selling yerba/erva mate as modern in Argentina and Brazil, 1900s-1960s
• Conspicuously consuming mate in urban Argentina and Uruguay, 1960s-2000s, 1960s-2000s
• A new age for yerba mate?

Author/Creator:

Pite, Rebekah E. , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Sharing yerba mate: how South America's most popular drink defined a region [by Pite, R.E.]

Other Related Resources:

Print version: Sharing yerba mate [by Pite, R.E.] (Chapel Hill : The University of North Carolina Press, [2023] — ISBN 9781469674520; LCCN 2023008525; OCLC Number 1374246143)

Subjects:

Mate (Tea) industry — South America — History

Mate (Tea) — Social aspects — South America

Mate (Tea) — South America — History

South America — Social life and customs

South America — History

Mate (Tea) industry

Mate (Tea) — Social aspects

Mate (Tea)

Manners and customs

South America

Genres:

History

General Notes:

Includes bibliographical references and index.
Rebekah E. Pite is professor of history at Lafayette College.
Description based on: Print version record.

Physical Description:

1 online resource (296 pages) : illustrations, maps

Call Numbers:

GT2920.M3 P584 2023eb

ISBNs:

9781469674544 (electronic book)
1469674548 (electronic book)
9781469674551 (electronic book)
1469674556 (electronic book)
9798890856630 (electronic bk.)
9781469674520 (hardcover) [Invalid]
9781469674537 (paperback) [Invalid]

OCLC Numbers:

1397800083