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Summary:

"Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design. You'll not only learn how to think about design as a professional but also discover how design can move the needle for your entire company. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, dangerous choices that can ruin a product, and how to gain the attention your work deserves. You'll also explore the principles of designing common types of digital products and services, from portfolio sites to social networks to ecosystems"-- [Amazon]

Author/Creator:

Marsh, Joel , author

Languages:

English

Language Notes:

Item content: English

Main Work:

UX for business: how to design valuable digital companies [by Marsh, J.]

Subjects:

User interfaces (Computer systems) — Design

User-centered system design

Human-computer interaction

Product design

Success in business — Technological innovations

Web site development

Web sites — Design

User interfaces (Computer systems)

Success in business

Technological innovations

Web sites

General Notes:

Includes index.

Physical Description:

xvii, 339 pages : illustrations (chiefly color) ; 23 cm

Physical Characteristics:

illustration

Call Numbers:

QA76.9.U83 M375 2023

ISBNs:

9781098110598 (paperback)
1098110595 (paperback)
9781098110567 (electronic bk.) [Invalid]

Library of Congress Control Numbers:

2024443483

OCLC Numbers:

1382626362