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Summary:

Employing his signature style-a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable-Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.

Author/Creator:

Berger, Arthur Asa, 1933- , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Media and communication research methods: an introduction to qualitative and quantitative approaches [by Berger, A.A.]

Subjects:

Mass media — Research — Methodology

Communication — Research — Methodology

Mass media

Communication

General Notes:

Includes bibliographical references and index.
Description based on XML content.

Physical Description:

1 online resource (396 pages) : illustrations

Digital Characteristics:

text file

Call Numbers:

P91.3 .B385 2014eb

ISBNs:

9781071939017
9781452256573 [Invalid]

OCLC Numbers:

1242865264

Other Control Numbers:

[Unknown Type]: SAGE000019007