More Details
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Summary:
- "We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"-- [Provided by publisher]
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Language Notes:
- Item content: English
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General Notes:
- Includes bibliographical references and index.
Description based on online resource; title from digital title page (viewed on October 04, 2023).
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Physical Description:
- 1 online resource
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Call Numbers:
- PN147 .R6 2023eb
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ISBNs:
- 9780593187494 (electronic book)
0593187490 (electronic book)
9780593187487 (hardcover) [Invalid]
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Library of Congress Control Numbers:
- 2023020095
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OCLC Numbers:
- 1390137280
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Other Control Numbers:
- 3482574 (source: EbpS)
[Unknown Type]: ybp305651563