Mass media research: an introduction

Roger D. Wimmer (Wimmer Research), Joseph R. Dominick (University of Georgia)

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Table of Contents:: Science and research
Elements of research
Research ethics
Sampling
Qualitative research methods
Content analysis
Survey research
Longitudinal research
Experimental research
Introduction to statistics
Hypothesis testing
Basic statistical procedures
Newspaper and magazine research
Research in the electronic media
Research in advertising
Research in public relations.
Author/Creator:: Wimmer, Roger D. , author
Contributors:: Dominick, Joseph R. , author
Languages:: English
Language Notes:: Item content: English
Main Work:: Mass media research: an introduction [by Wimmer, R.D.]
Related Series:: Wadsworth series in mass communication and journalism
Subjects:: Mass media — Research
Mass media
General Notes:: Includes bibliographical references and indexes.
Physical Description:: xiii, 481 pages : illustrations ; 24 cm.
Physical Characteristics:: illustration
Call Numbers:: P91.3 .W47 2014
ISBNs:: 9781133307334 (pbk.)
1133307337 (pbk.)
Library of Congress Control Numbers:: 2012949261
OCLC Numbers:: 843152070