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Summary:

"The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer. This full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. Updated chapter content reflects evolving industry practice. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay in an increasingly digital environment. The text seeks to address how functional approaches vary depending on a business's size and fashion focus. More global in scope, the fifth edition includes examples and case studies of multi-national companies and incorporates global nomenclature when it differs from the US industry. This new edition also advances its discussion of how new technologies continue to shorten the product development calendar. The book is written to help students anticipate the chaotic pace of change not only in fashion trends, but also in the fashion system itself"-- [Provided by publisher]

Author/Creator:

Keiser, Sandra J. , author

Contributors:

Vandermar, Deborah A. , author

Garner, Myrna B. , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Beyond design: the synergy of apparel product development [by Keiser, S.J.]

Other Related Resources:

Online version: Beyond design [by Keiser, S.] (Fifth edition; New York, NY, USA : Fairchild Books, Bloomsbury Publishing Inc., 2022 — ISBN 9781501366604; LCCN 2021028291)

Subjects:

Clothing trade

Fashion design

Clothing and dress — Marketing

Clothing and dress

General Notes:

Third edition published 2012, fourth edition published 2017.
Includes bibliographical references and index.

Physical Description:

xv, 546 pages : illustrations (chiefly color) ; 28 cm

Physical Characteristics:

illustration

Call Numbers:

TT497 .K42 2022

ISBNs:

9781501366611 (paperback)
9781501366642 (paperback)
1501366645 (paperback)
1501366610 (paperback)
9781501366604 (pdf) [Invalid]

Library of Congress Control Numbers:

2021028290

OCLC Numbers:

1257317512