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Summary:

"Ever wonder why so many stars and featured players, male or female, in movies of Hollywood's "Golden Age" look like they just stepped out of a beauty parlor even if the story places them in a jungle, a hospital bed, or the ancient past? All for Beauty, organized as a chronological industrial history, examines how and why makeup and hairdressing evolved as crafts designed partly to maintain the white flawlessness of men and women as a value in the studio era. Through what came to be known as beauty makeup in film after film, decade after decade, the crafts and their extensive artistry were used to cue spectators to admire certain characters and to ignore or dismiss others largely based on appearance. All for Beauty pays particular attention to the labor force, exploring the power and influence of cosmetics inventor and manufacturer Max Factor and the Westmore dynasty of makeup artists but also the contributions of others, many of them women, whose names are far less known. At the end of the complex, exciting, and at times dismaying chronicle, it is likely that readers will never again watch Hollywood films without thinking about the roles of makeup and hairdressing in creating not just fictional characters but stars as emblems of an idealized and undeniably mesmerizing visual perfection"-- [Provided by publisher]

Table of Contents:

• Machine generated contents note: 1. Makeup and Hairdressing as Studio Crafts: The Silent Period
• 2. Classical Period: Craft Identity and the Labor Force
• 3. Classical Period: Department Practices and the Commerce of Expertise
• 4. Cosmetics, Coiffures, and Characterization.

Author/Creator:

McLean, Adrienne L. , author

Languages:

English

Language Notes:

Item content: English

Main Work:

All for beauty: makeup and hairdressing in Hollywood's studio era [by McLean, A.L.]

Related Series:

Techniques of the moving image

Subjects:

Film makeup

Film hairstyling

Makeup artists — California — Los Angeles — Biography

Beauty operators — California — Los Angeles — Biography

Motion pictures — Production and direction — California — Los Angeles — History — 20th century

Motion pictures — California — Los Angeles — History

General Notes:

Includes bibliographical references and index.
Description based on print version record.

Physical Description:

1 online resource.

Call Numbers:

PN1995.9.M25 M35 2022eb

ISBNs:

9780813563602 (electronic bk.)
0813563607 (electronic bk.)
9781978831377 [Invalid]
1978831374 [Invalid]
9780813563589 [Invalid]
0813563585 [Invalid]

OCLC Numbers:

1314622489

Other Control Numbers:

EBC6966265 (source: MiAaPQ)
[Unknown Type]: ybp17832087