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Summary:

Review: "Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue-raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, although essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy."--Publisher description.

Table of Contents:

• An introduction to the higher education industry
• The higher education business and the business of higher education
• now and then
• Is higher education becoming increasingly competitive?
• The two-good framework : revenue, mission, and why colleges do what they do
• Tuition, price discrimination, and financial aid
• The place of donations in funding the higher education industry
• Endowments and their management : financing the mission
• Generating revenue from research and patents
• Otherways to generate revenue
• wherever it may be found : lobbying, theworld market, and distance education
• Advertising, branding, and reputation
• Are public and nonprofit schools "businesslike"? cost-consciousness and the choice between higher cost and lower cost faculty
• Not quite an ivory tower : schools compete by collaborating
• Intercollegiate athletics : money or mission?
• Mission or money : what do colleges and universities want from their athletic coaches and presidents?
• Concluding remarks : what are the public policy issues?

Author/Creator:

Weisbrod, Burton Allen, 1931-

Contributors:

Ballou, Jeffrey P., 1971-

Asch, Evelyn Diane, 1956-

Languages:

English

Language Notes:

English.

Main Work:

Mission and money: understanding the university [by Weisbrod, B.A.]

Other Related Resources:

Print version: Mission and money [by Weisbrod, B.A.] (Cambridge ; New York : Cambridge University Press, 2008 — ISBN 9780521515108; ISBN 0521515106; LCCN 2008017806; OCLC Number 226984584)

Subjects:

Universities and colleges — Finance

Education, Higher — Aims and objectives

Universities and colleges

Education, Higher

General Notes:

Includes bibliographical references (pages 309-331) and index.
Description based on: Print version record.

Physical Description:

1 online resource (xv, 339 pages) : illustrations

Digital Characteristics:

text file

Call Numbers:

LB2342 .W384 2008eb

ISBNs:

9780511511011 (electronic bk.)
0511511019 (electronic bk.)
9780511429781 (electronic bk.)
0511429789 (electronic bk.)
0511429401 (electronic bk.)
9780511429408 (electronic bk.)
9780521515108
0521515106
9780521735742 (paperback) [Invalid]
0521735742
1107190444
9781107190443
9786611791308
6611791302
0511428219
9780511428210
0511427603
9780511427602
0511428928
9780511428920

Library of Congress Control Numbers:

2008017806 [Invalid]

OCLC Numbers:

320898110