More Details
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Summary:
- Abstract: This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
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Table of Contents:
- Part 1. Introduction and mature traveler profiles
- Part 2. Country profiles
- Part 3. Future trends
- sectors and destinations
- Part 4. Strategies.
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Language Notes:
- Item content: English
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Subjects:
Tourism
Travel trends
Mature traveler
Tourist destinations
Overtourism
Ecotourism
Travel agents
Tour operators
Global demographics
Marketing strategy
UGIs
Country profiles
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General Notes:
- Includes bibliographical references (pages 117-119) and index.
Description based on PDF viewed 01/26/2021.
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Physical Description:
- 1 online resource.
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Call Numbers:
- G151 .J49 2021eb
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ISBNs:
- 9781952538476 (e-book)
1952538475
9781952538469 (print) [Invalid]
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OCLC Numbers:
- 1235599840
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Other Control Numbers:
- EBC6463484 (source: MiAaPQ)
[Unknown Type]: ybp301903553
