More Details

Summary:

Abstract: This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.

Table of Contents:

• Preface: what this book will do for you. Chapter 1. Products and services: adapting for export markets
• Chapter 2. Intellectual property (IP): protecting and leveraging brands
• Chapter 3. Communication: bridging language and cultural gaps
• Chapter 4. Tradeshows: optimizing and measuring performance
• Chapter 5. B2B and D2C options: selecting sales channels
• Chapter 6. Cashflow: balancing prudence and growth
• Chapter 7. Culture and behavior: managing organizational disruption
• The way forward: driving success.

Author/Creator:

Houlier, Laurent , author

Contributors:

Blaskey, John , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Exporting: key considerations for international business growth: products, communication, brands, trade shows, channels, culture, and cash [by Houlier, L.]

Related Series:

International business collection (ISSN 1948-2760)

Subjects:

Export marketing — United States

International business enterprises — United States — Management

International trade

Global development

Sustainable

Risk mitigation

Multichannel distribution

Omnichannel expansion and globalization

Worldwide website, e-commerce, e-marketplace, Internet

Business-to-business (B2B)

Direct-to-consumer (D2C)

Intellectual property, trademarks, patents, Web domain registration and protection

Compliance, packaging, labeling

Pricing

Translation, humor

Credit insurance, currencies, payment terms, cashflow, incoterms, VAT, custom duty and clearance, tariff

Distributor, agent, licensing, franchising, consignment, sale or return, concession, outlet, store, retail, subsidiary, merger, acquisition, joint venture

Traffic, literature, presentation

International payment transactions

Returns policy

General Notes:

Includes index.
Description based on PDF viewed 09/17/2020.

Physical Description:

1 online resource.

Call Numbers:

HF1416.5 .H68 2020eb

ISBNs:

9781952538452 (e-book)
1952538459
9781952538445 (print) [Invalid]

OCLC Numbers:

1196189088

Other Control Numbers:

EBC6349542 (source: MiAaPQ)
[Unknown Type]: ybp301536189