More Details

Summary:

"The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tagline. Too many new companies and products have names that look like the results of a drunken Scrabble.
"The ultimate guide to naming your product or business returns with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tag line"-- [Provided by publisher]

Author/Creator:

Watkins, Alexandra , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Hello, my name is awesome: how to create brand names that stick [by Watkins, A.]

Other Related Resources:

Print version: Hello, my name is awesome [by Watkins, A.] (Second Edition; Oakland, CA : Berrett-Koehler Publishers, [2019] — ISBN 9781523099986; LCCN 2019012302; OCLC Number 1090698555)

Subjects:

Branding (Marketing)

Brand name products

General Notes:

Revised edition of the author's Hello, my name is awesome, [2014].
Includes bibliographical references and index.
Description based on: Print version record.

Physical Description:

1 online resource (xiv, 150 pages)

Digital Characteristics:

text file

Call Numbers:

HF5415.1255 .W38 2019eb

ISBNs:

9781523099993 (electronic bk.)
1523099992 (electronic bk.)
9781523084890 (electronic bk.)
1523084898 (electronic bk.)
9781523099986 [Invalid]
1523099984 [Invalid]

OCLC Numbers:

1121594123