Secrets of branding > Episode 6, Expansion

series producer, Joanna Bartholomew; director, Steve Barrett; a Blakeway Production for CCTV 2

Location	Call Number	Availability	Request	Notes
	Online Video	Ask at the Service Desk		Unlimited User Access

Summary:: A look at brands that have expanded successfully by moving into new products or by exploiting their original product in a new sector.
Contributors:: Barrett, Steve (Television director) , director
Bartholomew, Joanna , producer, narrator
BBC Worldwide Ltd. , film distributor, http://id.loc.gov/vocabulary/relators/fds
Blakeway Productions , production company, http://id.loc.gov/vocabulary/relators/prn
Languages:: English
Language Notes:: In English.
Subjects:: Advertising — Brand name products
Brand choice
Branding (Marketing)
Consumers' preferences
Advertising
Genres:: Educational television programs
Online media
Internet videos
Performers:: Narrated by: Joanna Bartholomew.
General Notes:: Title from title screen (viewed July 13, 2021).
Streaming media.
Restricted to the University of North Texas System.
Physical Description:: 1 online resource (1 video file (48 mins.))
Digital Characteristics:: video file
Call Numbers:: Online Video
OCLC Numbers:: 1264101968
Other Control Numbers:: 99414962800971 (source: VaAlASP)
5125630 (source: VaAlASP)
[Unknown Type]: ASP5125630/avon