Secrets of branding > Episode 5, Going global

series producer, Joanna Bartholomew; filmed and directed by Faye Gilbert; a Blakeway Production for CCTV 2

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Summary:: We look at how an understanding of local culture, taste and infrastructure are imperative in selling brands abroad.
Contributors:: Gilbert, Faye W. , director, filmmaker
Bartholomew, Joanna , producer, narrator
BBC Worldwide Ltd. , film distributor, http://id.loc.gov/vocabulary/relators/fds
Blakeway Productions , production company, http://id.loc.gov/vocabulary/relators/prn
Languages:: English
Language Notes:: In English.
Subjects:: International business enterprises
Advertising — Brand name products
Brand choice
Branding (Marketing)
Consumers' preferences
Advertising
Genres:: Educational television programs
Online media
Internet videos
Performers:: Narrated by: Joanna Bartholomew.
General Notes:: Title from title screen (viewed July 13, 2021).
Streaming media.
Restricted to the University of North Texas System.
Physical Description:: 1 online resource (1 video file (50 mins.))
Digital Characteristics:: video file
Call Numbers:: Online Video
OCLC Numbers:: 1264103333
Other Control Numbers:: 99414962900971 (source: VaAlASP)
5125628 (source: VaAlASP)
[Unknown Type]: ASP5125628/avon