Secrets of branding > Episode 3, Innovation

series producer and director, Joanna Bartholomew; a Blakeway Production for CCTV 2

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Summary:: A looks at four hugely successful brands that have made innovation central to their strategy, including Burberry, 3M, IKEA and Audi.
Contributors:: Bartholomew, Joanna , producer, narrator, director
BBC Worldwide Ltd. , film distributor, http://id.loc.gov/vocabulary/relators/fds
Blakeway Productions , production company, http://id.loc.gov/vocabulary/relators/prn
Languages:: English
Language Notes:: In English.
Subjects:: Ikea (Firm)
Audi AG
Burberry (Firm)
Advertising — Brand name products
Brand choice
Branding (Marketing)
Consumers' preferences
Advertising
Genres:: Educational television programs
Online media
Internet videos
Performers:: Narrated by: Joanna Bartholomew.
General Notes:: Title from title screen (viewed July 13, 2021).
Streaming media.
Restricted to the University of North Texas System.
Physical Description:: 1 online resource (1 video file (49 mins.))
Digital Characteristics:: video file
Call Numbers:: Online Video
OCLC Numbers:: 1264102556
Other Control Numbers:: 99414963100971 (source: VaAlASP)
5125624 (source: VaAlASP)
[Unknown Type]: ASP5125624/avon