Secrets of branding > Episode 1, The power of brands

series producers, Joanna Bartholomew, Matt Hill; director, Matt Hill; a Blakeway Production for CCTV 2

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Summary:: A look at how branding became such a powerful asset, and how it can embody the culture and heritage of a country.
Contributors:: Hill, Matthew (Producer) , director, producer
Bartholomew, Joanna , producer, narrator
BBC Worldwide Ltd. , film distributor, http://id.loc.gov/vocabulary/relators/fds
Blakeway Productions , production company, http://id.loc.gov/vocabulary/relators/prn
Languages:: English
French
Language Notes:: In English with occasional passages in French with English subtitles.
Alternate Titles:: Secrets of branding > Episode 1, Power of brands
Subjects:: Coca-Cola Company
Walt Disney Company
Cartier (Firm)
Advertising — Brand name products
Brand choice
Branding (Marketing)
Consumers' preferences
Advertising
Genres:: Educational television programs
Online media
Internet videos
Performers:: Narrated by: Joanna Bartholomew.
General Notes:: Title from title screen (viewed July 13, 2021).
Streaming media.
Restricted to the University of North Texas System.
Physical Description:: 1 online resource (1 video file (52 mins.))
Digital Characteristics:: video file
Call Numbers:: Online Video
OCLC Numbers:: 1264101723
Other Control Numbers:: 99414963300971 (source: VaAlASP)
5125620 (source: VaAlASP)
[Unknown Type]: ASP5125620/avon