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Summary:

"Buying into Change examines how the development of a mass consumer society under the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s"-- [Provided by publisher]

Table of Contents:

• Introduction
• World-Class Stores and (Inter)national Ambassadors: The Department Store and the Formation of a Spanish Mass Consumer Society under the Early Dictatorship, 1939-1957
• Imagining a New Señora Consumer: Emerging Mass Consumption, Gendered Consumer Magazines, and the First Rumblings of Boom-Era Cosmopolitanism, 1937-1956
• (Super)Marketing Western Modernity: Self-Service, Sociocultural Change, and the Professionalization of Food Retailing during Spain's Miracle Years
• "You Can Achieve Anything Nowadays If You Have Good Publicity": The Spanish Advertising Industry and Consumer Media in the International Integration of Late Franco-Era Spain
• "On That Day, Borders Did Not Exist": Department Stores and Social Liberalization in Spain, 1960-1975
• Epilogue
• Notes
• Bibliography
• Index.

Author/Creator:

Gómez del Moral, Alejandro J. , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Buying into change: mass consumption, dictatorship, and democratization in Franco's Spain, 1939-1982 [by Gómez del Moral, A.J.]

Subjects:

Consumption (Economics) — Social aspects — Spain — History — 20th Century

Consumers — Spain — History — 20th century

Democratization — Spain — History — 20th century

Spain — Politics ans governemnt — 1939-1975

Spain — Politics ans governemnt — 1975-1982

General Notes:

Includes bibliographical references and index.
Description based on print version record.

Physical Description:

1 online resource

Call Numbers:

HC390.C6 G66 2021eb

ISBNs:

9781496226327 (electronic bk.)
1496226321 (electronic bk.)
9781496205063 [Invalid]
1496205065 [Invalid]
9781496226310 [Invalid]
1496226313 [Invalid]

OCLC Numbers:

1241446859

Other Control Numbers:

EBC6513302 (source: MiAaPQ)
[Unknown Type]: ybp301988139