More Details

Contributors:

Miskelly, Matthew , editor

Languages:

English

Language Notes:

Item content: English

Other Related Resources:

Print version: Encyclopedia of major marketing strategies > Volume 4 (Farmington Hills, Mich : Gale, A Cengage Company, c2019; 934 pages — ISBN 9781410389343)

Subjects:

Advertising campaigns — United States — Planning

Advertising campaigns — Planning

Advertising campaigns

United States

General Notes:

Description based on print version record.

Physical Description:

1 online resource (934 pages)

Digital Characteristics:

text file

Call Numbers:

HF5837 .E539 2019eb

ISBNs:

9781410389343 [Invalid]
9780805798944 (e-book)

OCLC Numbers:

1104714827

Other Control Numbers:

EBC5787830 (source: MiAaPQ)
EBL5787830 (source: Au-PeEL)