More Details

Table of Contents:

• 1. Theory and the study of communication
• 2. Historical developments in mass communication theory
• 3. The individual perspective on mass communication theory
• 4. The sociological perspective on mass communication theory
• 5. The alternative paradigms of critical and cultural studies
• 6. Theories of international communication
• 7. Research principles and practices
• 8. Quantitative research methods
• 9. Qualitative research methods
• 10. Completing a student research project
• 11. Beyond theory and research : taking what you've learned to the real world of work.

Author/Creator:

Rosenberry, Jack , author

Contributors:

Vicker, Lauren A.

Languages:

English

Language Notes:

Item content: English

Main Work:

Applied mass communication theory: a guide for media practitioners [by Rosenberry, J.]

Subjects:

Mass media — Research

Mass media — Philosophy

Mass media

Physical Description:

1 online resource (ix, 198 pages)

Digital Characteristics:

text file

Call Numbers:

P91.3 .R674 2017eb

ISBNs:

9781315537887 (e-book, PDF)
9781134974351 (e-book, Mobi)
9781138689114 (hardback) [Invalid]
9781138689121 (paperback) [Invalid]

Other Standard Numbers:

Digital Object Identifier: 10.4324/9781315537887

OCLC Numbers:

995769840

Other Control Numbers:

[Unknown Type]: tf9781315537887