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Summary:

"The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. A colorful step-by-step to developing a typical research project using the content analysis methodology, this common-sensical guide provides a foundational and much-needed approach to introducing mass media research concepts. The fundamental elements of this research methodology are presented in plainspoken language perfect for undergraduates and new researchers, complete with page-popping illustrations and an informal narrative keep the reader engaged while tackling students' most common sticking-points. This book is an excellent companion to research-centered courses and a must-have resource for any student undertaking mass media research"-- [Provided by publisher]

Table of Contents:

• Getting Started
• Understanding the Scientific Method
• Finding Your Research Approach
• Ethical Considerations
• Picking Your Research Topic
• Writing the Literature Review
• Writing the Hypothesis and Research Question
• Writing the Method Section
• Writing the Results Section
• Writing the Discussion and Conclusion Sections
• Writing the Abstract
• Formatting, References and Appendices
• Sharing Your Research
• Appendix A Worksheet 1: Developing a Scientific Mindset
• Appendix B Worksheet 2: Research Misconduct Revealed
• Appendix C Worksheet 3: Finding a Topic
• Appendix D Worksheet 4: Developing a Research Topic and Research Question
• Appendix E Worksheet 5: Linking Your Research to Message Content
• Appendix F Worksheet 6: Identifying Components in a Quantitative Content Analysis Study
• Appendix G Worksheet 7: Finding Authoritative Sources

• Appendix H Worksheet 8: Finding Peer-Reviewed Research Studies
• Appendix I Worksheet 9: Developing the Method Section
• Appendix J Worksheet 10: Developing the Results Section
• Appendix K Worksheet 11: Developing the Discussion and Conclusion Sections
• Appendix L Worksheet 12: Identifying Study Limitations
• Appendix M Content Analysis Studies

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Author/Creator:

Swann, Patricia, 1960- , author

Languages:

English

Language Notes:

Item content: English

Main Work:

The illustrated guide to the content analysis research project [by Swann, P.]

Subjects:

Mass media — Research — Methodology

Communication — Research — Methodology

Content analysis (Communication)

Mass media

Communication

Physical Description:

1 online resource (viii, 140 pages) : illustrations (chiefly color)

Digital Characteristics:

text file

Call Numbers:

P91.3 .S936 2021eb

ISBNs:

9780429468308 (electronic book)
042946830X (electronic book)
9781138605114 (hardcover) [Invalid]
9781138605121 (paperback) [Invalid]
9780429887222 (electronic bk., EPUB)
0429887221 (electronic bk., EPUB)
9780429887215 (electronic bk., Mobipocket)
0429887213 (electronic bk., Mobipocket)
9780429887239 (electronic bk., PDF)
042988723X (electronic bk., PDF)
1138605115 [Invalid]
1138605123 [Invalid]

OCLC Numbers:

1141944100

Other Control Numbers:

[Unknown Type]: tf9780429468308