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Summary:

Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences.

Contributors:

Grady, Don A. , editor

Languages:

English

Language Notes:

Item content: English

Subjects:

Mass media — Audiences

Mass media — Audiences — Statistics

Data mining

Web usage mining

Mass media — Research — Methodology

Social media — Research — Methodology

Mass media

Social media

Research — Methodology

Genres:

Statistics

Physical Description:

1 online resource

Digital Characteristics:

text file

Call Numbers:

P96.A83 G653 2019eb

ISBNs:

9780429276859 (electronic bk.)
0429276850 (electronic bk.)
9781000713909 (electronic bk., PDF)
1000713903 (electronic bk., PDF)
9781000717815 (electronic bk., Mobipocket)
100071781X (electronic bk., Mobipocket)
9781000721720 (electronic bk., EPUB)
1000721728 (electronic bk., EPUB)
0367227916 [Invalid]
9780367227913 [Invalid]

OCLC Numbers:

1152927500

Other Control Numbers:

[Unknown Type]: tf9780429276859