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Summary:

Abstract: "This book provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. It also explores user-generated content and the methods of mobile strategies"-- [Provided by publisher]

Table of Contents:

• Section 1. Travel decision and tourism experience. Chapter 1. Network analysis of destination management organization smart tourism ecosystem (STE) for e-branding and marketing of tourism destinations ; Chapter 2. Peer influence mechanism behind travel experience sharing on social network sites ; Chapter 3. Role of social media in travel planning and tourism destination decision making ; Chapter 4. The role of social media in shaping tourists' travel decisions: multi-functional and multi-level effects of wechat among individual Chinese outbound tourists ; Chapter 5. Deepening the use of social media and tourism travel behaviour ; Chapter 6. Impacts of social media on business value and performance ; Chapter 7. The innovative social technologies and their impact on knowledge management processes
• Section 2. Social media and tourism cases. Chapter 8. A conceptual framework to understand online destination images: a research model utilizing user-generated content through twitter ; Chapter 9. The discount effect in food and beverage advertising and instagram's likes power: an experimental study ; Chapter 10. Event management in social media ; Chapter 11. Co-creating an integrative framework to enhance the museum experience of blind and visually impaired visitors ; Chapter 12. Accessibletourism 4.0: an exploratory approach to the role of industry 4.0 in accessible tourism ; Chapter 13. Determinants for value creation in mobile apps within the tourist experience: an exploratory study in a northern city in Portugal ; Chapter 14. An evaluation for Long-haul low-cost carriers using user-generated content: the impact of perceived service quality on value for money ; Chapter 15. How web 3.0 tourism students see the 1.0 higher education system
• Section 3. Social media and hospitality. Chapter 16. Social media applied to tourism and hospitality: the case of hotels in the Porto metropolitan area ; Chapter 17. eWOW of guests regarding their hotel experience: sentiment analysis of tripadvisor reviews ; Chapter 18. The importance of social media for the improvement of the tourist experience offered by rural tourism enterprises: the case of the Alentejo ; Chapter 19. Local accommodation establishments' strategies in social media ; Chapter 20. Online reputation of Porto hotel supply, northern region of Portugal ; Chapter 21. Understanding the role of social networks in consumer behavior in tourism: a business approach ; Chapter 22. The management of social media and the relationship with the client from the perspective of the managers of small hotels in a city in Brazil.

Contributors:

Ramos, Célia M. Q. , editor

Almeida, Cláudia Ribeiro de, 1971- , editor

Fernandes, Paula Odete, 1969- , editor

IGI Global , publisher, http://id.loc.gov/vocabulary/relators/pbl

Languages:

English

Language Notes:

Item content: English

Subjects:

Tourism — Marketing — Research

Hospitality industry — Marketing — Research

Social media

User-generated content

Tourism — Marketing

Tourism

Research

Hospitality industry — Marketing

Hospitality industry

General Notes:

Includes bibliographical references and index.
Description based on online resource; title from title screen (IGI Global, viewed 01/11/2020).

Physical Description:

1 online resource (477 pages

Digital Characteristics:

text file

Call Numbers:

G155.A1 H3554 2020eb

ISBNs:

9781799819479 (hardback) [Invalid]
1799819477 [Invalid]
9781799819486 (ebook)

Other Standard Numbers:

Digital Object Identifier: 10.4018/978-1-7998-1947-9

OCLC Numbers:

1120784750

Other Control Numbers:

slc00000230 (source: CaBNVSL)
[Unknown Type]: igi00234647