More Details

Summary:

Abstract: ""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"-- [Provided by publisher]

Table of Contents:

• Section 1. Consumer behavior, buying preference, and relationships with retailers. Chapter 1. Consumer-retailer identification enhancing consumer well-being ; Chapter 2. Explaining customer loyalty to retail stores: a moderated explanation chain of the process ; Chapter 3. Satisfying customers through premium private labels: identifying drivers of customer loyalty to the retailer ; Chapter 4. Understanding individuals' behavior under uncertainty: strategy key driver in economic crisis
• Section 2. Store atmosphere and interaction with customers. Chapter 5. The importance of retail atmosphere in online and offline environments ; Chapter 6. The in-store shopping experience: a systematic literature review ; Chapter 7. Designing in-store atmosphere for a holistic customer experience ; Chapter 8. Sensorial and experiential marketing in shopping centers: effects on retailer performance
• Section 3. Retail context, store formats, and retail services. Chapter 9. Retail formats and alternative retail formats: the mechanisms for the emergence and evolution ; Chapter 10. The role of the service encounter as a means of reversing further high street retail decline ; Chapter 11. The urban forest and shopping environments ; Chapter 12. Customer experience in the coffee world: qualitative research on the US market ; Chapter 13. Engaging retail customers through service and systems marketing: insights for community pharmacy stores
• Section 4. Innovation, ICT, and online interactions: the omnichannel challenges for retailers. Chapter 14. Are retailers' perceptions of their innovativeness and technology similar to those of consumers? ; Chapter 15. Retailing 4.0 and technology-driven innovation: a literature review ; Chapter 16. An empirical investigation to improve information sharing in online settings: a multi-target comparison ; Chapter 17. Technical and hedonistic variables of online visual merchandising: do they influence apparel website popularity and attractiveness?
• Section 5. Consumer engagement and retailer responsibility. Chapter 18. Actor engagement in service ecosystems: innovating value co-creation in food retail ; Chapter 19. 3rs of sustainability values for retailing customers as factors of influence on consumer behavior ; Chapter 20. Using integrated corporate responsibility to enhance consumers' perceptions: an overview of the banking sector ; Chapter 21. Sustainable initiatives and organizational reshaping in food retailers.

Contributors:

Musso, Fabio, 1960- , editor

Druica, Elena, 1971- , editor

IGI Global , publisher, http://id.loc.gov/vocabulary/relators/pbl

Languages:

English

Language Notes:

Item content: English

Subjects:

Retail trade — Customer services

Customer relations

Consumer behavior

Retail trade

General Notes:

Includes bibliographical references and index.
Description based on online resource; title from title screen (IGI Global, viewed 09/21/2019).

Physical Description:

1 online resource (571 pages

Digital Characteristics:

text file

Call Numbers:

HF5429 .H28334 2020eb

ISBNs:

9781799814122 (hc) [Invalid]
9781799814139 (eISBN)

Other Standard Numbers:

Digital Object Identifier: 10.4018/978-1-7998-1412-2

OCLC Numbers:

1269383913

Other Control Numbers:

slc21106644 (source: CaBNVSL)
[Unknown Type]: igi00232756