More Details

Summary:

Scope and content: "As jobs become increasingly similar, there are two skills that everyone needs if theyre going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence.Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneerof emotion.The Big Data revolution means more data is available than ever. The trouble is, most people arent very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear dont always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings.There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how."--Provided by publisher.

Table of Contents:

• chapter 1 The Two Skills Everyone Needs Today / Sam Knowles
• chapter 2 Keep it Simple / Sam Knowles
• chapter 3 Find and Use Only Relevant Data / Sam Knowles
• chapter 4 The Four Es Of Effective Storytelling / Sam Knowles
• chapter 5 Beware the Curse of Knowledge / Sam Knowles
• chapter 6 Talk Human / Sam Knowles
• chapter 7 Five Gods of Data-Driven Storytelling / Sam Knowles
• chapter 8 Why Facts Matter More Than Ever / Sam Knowles.

Author/Creator:

Knowles, Sam , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Narrative by Numbers: How to Tell Powerful and Purposeful Stories with Data [by Knowles, S.]

Subjects:

Business ethics

Environmental policy

Industrial management — Environmental aspects

Social responsibility of business

Industrial management

Physical Description:

1 online resource

Digital Characteristics:

text file

Call Numbers:

HF5718 .K569 2018eb

ISBNs:

9781351137195 (e-book, Mobi)
9781351137225 (e-book, PDF)
9780815353140 (paperback) [Invalid]
9780815353157 (hardback) [Invalid]

Other Standard Numbers:

Digital Object Identifier: 10.4324/9781351137225

OCLC Numbers:

1027782678

Other Control Numbers:

[Unknown Type]: tf9781351137225