More Details

Summary:

Abstract: An Introduction to Survey Research: The Basics of Survey Research, Second Edition introduces fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods.

Table of Contents:

• Preface
• Acknowledgments
• Introduction
• Part I. The basics of survey research: Probability sampling; Total survey error; Factors to consider when thinking about surveys: the groundwork; Modes of survey delivery; References
• Part II: Carrying out the survey: Writing good questions; Carrying out the survey; Changing technology and survey research; Presenting survey results; References
• About the authors.

Author/Creator:

Cowles, Ernest , author

Languages:

English

Language Notes:

Item content: English

Main Work:

An introduction to survey research [by Cowles, E.]

Subjects:

Social surveys

Questionnaires — Design

Sampling (Statistics)

Questionnaires

General Notes:

Description based on title page of print version.

Physical Description:

1 online resource (20 entries) : 8 images.

Call Numbers:

HM538 .C685 2019eb

ISBNs:

9781787857520 (electronic version)
9781948976046 [Invalid]
1948976048 [Invalid]
1948976056 [Invalid]
9781948976053 [Invalid]

OCLC Numbers:

1091000531

Other Control Numbers:

gtp00568672 (source: CaBNVSL)
beps2019 (source: Credo)
[Unknown Type]: Credo9781787857520