More Details
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Summary:
- "This comprehensive richly illustrated manual constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design, to boost the shopping experience and maximise sales. It covers all aspects of the profession, from window display to in-store areas and floorplan planning and design, for all kinds of stores: from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting and colour design, interior architecture and the planning of different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help visual merchandisers to plan the best strategy to the consumer's attention"--Back cover.
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Language Notes:
- Item content: English
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General Notes:
- Includes bibliographical references (page 214).
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Physical Description:
- 215 pages : color illustrations ; 30 cm
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Call Numbers:
- HF5845 .B38 2020
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ISBNs:
- 9788417656065 (paperback)
8417656065 (paperback)
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OCLC Numbers:
- 1091585185
