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Summary:

Describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices--and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

Table of Contents:

• Part 1. Merchandising: the concept : 1. Evolution of merchandising in the apparel industry and management of private label apparel in the retail industry : Historical perspective ; A changing apparel industry : Dramatic growth; Supply chain; Advent of style; Textile innovation; Computer applications; Global transition ; Structural changes in the apparel industry ; Private label and private brand apparel : History of private label and private brand apparel; Role of traditional manufacturers; Role of retailers; Role of sourcing organizations; Advantages of private label and private brand merchandise; Disadvantages of private label and private brand merchandise
• 2. Modern merchandising : Profile of today's merchandiser ; Responsibilities of the merchandiser ; Market knowledge; Planning and control; Product development; Costing; Interfacing with sales and marketing; Production authorization; Interfacing with manufacturing; Materials management; Sourcing ; Traits of a merchandiser
• Part 2. Merchandising: the planning : 3. Market knowledge : Target markets ; The four Ps; Understanding target markets : Changing target markets ; Market segmentation : Redefining markets; Segmentation strategies; Segmentation approach ; Alternate marketing : Listening to consumers ; Market research : Data collection ; Case in point : Industry information sources
• 4. Planning and control : The importance of planning and control in today's global environment ; Changing consumer demands ; Planning and control tools : Strategic planning ; Case in point : Marketing calendar; Merchandising calendar; Line plan summary; Sales forecasts; Shelf stock plan; Style status report; Order tracking ; Interfacing with other departments
• Part 3. Merchandising: the execution : 5. Line development: principles and technologies : The concept of line development ; The creative process : The merchandiser as facilitator; Styling versus design; Design elements; Design principles ; Line development and computer technology : Online fashion information services; Integrated graphics systems; Pattern design systems; Product data management and product lifecycle management systems; Videoconferencing
• 6. Line development: the process : Response time ; Design environment ; Elements of line development ; Planning and control ; Research : Market research ; Fashion research ; Line plan ; Styling direction and style development ; Product development ; Fabric selection ; Silhouettes ; Line sheets ; Prototyping ; Precosting ; Specifications ; Final costing ; Adoption
• 7. Pricing and costing strategies : The pricing formula ; Pricing strategies : Rigid calculation; Subjective pricing ; Case in point : Pricing variables ; Costing principles : Cost of goods; General operating expenses ; Costing strategies : Direct costing; Absorption costing; Activity-based costing; Costing levels ; Computer applications
• 8. Quality : Consumers' perception of quality ; Company responsibility ; Standards ; Specifications ; Merchandisers' responsibilities for quality assurance : Quality determinants during product development; Quality procedures after line development ; Inspection procedures : Raw materials; Components; Work-in-process (assembly) ; Finished goods ; Sampling procedures : Types of samples; Determination of acceptance or rejection ; Statistical process control
• 9. Supply chain management : Evolution of supply chain management ; Demand-activated manufacturing architecture ; Quick response and speed to market : Control; Communication; Collaboration; Expanding scope ; Case in point : Collaborative planning, forecasting, and replenishment
• 10. Sourcing strategies : Global sourcing ; Sourcing options : Internal manufacturing; External manufacturing ; Factors in the sourcing decision : Cost; Capacity; Minimums; Labor skills and equipment; Infrastructure and logistics; Throughput and lead time; Quality; Competition; Distance; International rules and agreements; The political and economic environment; Human rights ; International business paradigms ; Technology for determining sourcing ; The role of the merchandiser in sourcing
• 11. The sourcing process : The domestic sourcing process : Contract procedures manual; Research; Analysis of factors in the domestic sourcing decision; Specifications, preproduction samples, and price quotes; Contract and initial order; Final quality inspection; Follow-up ; The international sourcing process : Contract procedures manual; Research; Analysis of factors in the international sourcing decision; Specifications, preproduction samples, and price quotes; Contract and financing; Following up and inspecting the order; Shipping and importation ; Managing the sourcing function
• Part 4. Merchandising: the future : 12. Future directions : Information technology ; Trends : Research; Product development; Customization ; Sourcing.

Author/Creator:

Rosenau, Jeremy A. , author

Contributors:

Wilson, David (David L.) , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Apparel merchandising: the line starts here [by Rosenau, J.A.]

Subjects:

Fashion merchandising

Clothing trade

General Notes:

Includes bibliographical references and indexes.

Physical Description:

xii, 485 pages : illustrations ; 24 cm

Call Numbers:

HD9940.A2 R595 2014

ISBNs:

9781609015398 (paperback)
1609015398 (paperback)

Library of Congress Control Numbers:

2013950160

OCLC Numbers:

869788184