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Summary:

Fashion Merchandising: Principles and Practice provides a detailed overview of the role of the fashion merchandiser and outlines the activities and responsibilities of the merchandiser as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This book also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser. Offering valuable insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. Key features: ́ђØ Detailed strategic and analytical coverage of the subject ́ђØ Strong application of theory to the realities of the fashion business ́ђØ

Table of Contents:

• Chapter 1: A review of the fashion industry
• Chapter 2: Fashion, business and product
• Chapter 3: The roles of buyer and merchandiser
• Chapter 4: Organising the buying and merchandising function
• Chapter 5: Fashion merchandising: The Hepworth case study
• Chapter 6: Fashion merchandising: research and analysis
• Chapter 7: Fashion merchandising: budgeting
• Chapter 8: Fashion merchandising: Open to buy
• Chapter 9: Fashion merchandising: Range planning
• Chapter 10: Fashion merchandising: sizing, deliveries and allocation
• Chapter 11: Trading
• Chapter 12: E-retailing
• Chapter 13: Corporate social responsibility
• Chapter 14: The merchandiser within the supply chain.

Author/Creator:

Clark, James (Lecturer in Buying and Merchandising) , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Fashion merchandising: principles and practice [by Clark, J.]

Subjects:

Fashion merchandising

General Notes:

Includes bibliographical references and index.
Description based on: Print version record.

Physical Description:

1 online resource (xx, 298 pages) : illustrations (black and white)

Digital Characteristics:

text file

Call Numbers:

HD9940.A2 C537 2015eb

ISBNs:

1137413867 (electronic bk.)
9781137413864 (electronic bk.)
1137413875 [Invalid]
9781137413871 [Invalid]

OCLC Numbers:

967394562