More Details

Summary:

The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type--what designers need to consider, their rationale, and issues of accessibility--in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng's text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Table of Contents:

• Introduction
• Design process
• Variables in type design
• Parts of a letter
• Typeface classification
• Serif capitals
• Serif lower case
• Sans Serif capitals
• Sans Serif lower case
• Numbers
• Punctuation
• Period, comma, colon and semi-colon
• Quotation marks
• Question mark and exclamation point
• Diacritical marks
• Acute and grave
• Circumflex
• Umlaut and diaeresis
• Tilde
• Cedilla

• Eszett
• Spacing
• Letter sidebearings
• Testing spacing
• Word space, numbers and punctuation
• Kerning.

View 6 more lines View less

Author/Creator:

Cheng, Karen , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Designing type [by Cheng, K.]

Other Related Resources:

Print version: Designing type [by Cheng, K.] (Second edition; New Haven, Connecticut : Yale University Press, [2020] — ISBN 9780300249927)

Subjects:

Type and type-founding

Graphic design (Typography)

Graphic arts

General Notes:

Includes bibliographical references and index.

Physical Description:

1 online resource

Digital Characteristics:

text file

Call Numbers:

Z250 .C44 2020eb

ISBNs:

9780300259537 (electronic bk.)
0300259530 (electronic bk.)
9780300249927 [Invalid]
0300249926 [Invalid]

OCLC Numbers:

1220828348

Other Control Numbers:

2681721 (source: EbpS)
[Unknown Type]: ybp301736452