More Details
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Summary:
- Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.
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Language Notes:
- Item content: English
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General Notes:
- Includes bibliographical references and index.
Description based on XML content.
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Physical Description:
- 1 online resource (438 pages) : illustrations
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Digital Characteristics:
- text file
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Call Numbers:
- HM529 .N47 2017eb
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ISBNs:
- 9781071802878 (ebook)
9781412979474 [Invalid]
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OCLC Numbers:
- 1148131704
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Other Control Numbers:
- [Unknown Type]: SAGE000007590