More Details

Table of Contents:

• Pt. 1. Communication research and research organization
• pt. 2. Survey research
• pt. 3. Experimental research
• pt. 4. Historical, qualitative, and secondary research
• pt. 5. The taming of statistics
• pt. 6. Data processing and the computer
• pt. 7. Writing and disseminating.

Author/Creator:

Hsia, H. J. (Hower J.), 1925- , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Mass communications research methods: a step-by-step approach [by Hsia, H.J.]

Related Series:

Routledge library editions > Communication studies; v. 7

Subjects:

Mass media — Research — Methodology

Communication — Research — Methodology

Mass media — Research

Communication — Research

General Notes:

Includes bibliographical references and index.
Description based on: Online resource; title from PDF title page (EBSCO, viewed October 29, 2015).

Physical Description:

1 online resource.

Call Numbers:

P91 .H75 2016eb

ISBNs:

9781315667126 (electronic bk.)
1315667126 (electronic bk.)
9781317357179 (electronic bk.)
1317357175 (electronic bk.)
9781138954045 (hbk) [Invalid]
9781317357162 (electronic bk.)
1317357167 (electronic bk.)

OCLC Numbers:

927103555

Other Control Numbers:

EBC4045316 (source: MiAaPQ)
[Unknown Type]: ybp12683562