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Table of Contents:

• Machine generated contents note: Letter
• 1. Using letter as form
• 2. Using counter spaces as form
• 3. Letterform details
• 4. Emotional content implied by the text
• 5. Historical connotation
• 6. Considering the medium
• 7. Honoring dignity
• 8. handmade solution
• 9. Being expressive
• 10. Staying neutral
• 11. Considering background contrast
• 12. Emphasis using weight
• 13. Emphasis using contrasting weights
• 14. Emphasis using size
• 15. Emphasis using contrasting sizes
• 16. Proper smart quotes
• 17. hyphen, the en dash, and the em dash
• 18. High contrast in reverse
• 19. Extreme scaling

• 20. Heavy flourishes
• 21. Thinking like a typesetter
• 22. Using display versions
• 23. Using numbers
• 24. Dingbats and pictograms
• 25. Theory of Relativity 1
• Word
• 26. "bad" typeface?
• 27. Typographic abominations
• 28. Hierarchy using position
• 29. Hierarchy using size
• 30. Hierarchy using weight
• 31. Hierarchy using color
• 32. Hierarchy using contrast
• 33. Hierarchy using orientation
• 34. Hierarchy using special effects
• 35. To kern or not to kern
• 36. Type as image
• 37. Three-dimensional type
• 38. Repetition
• 39. Deconstructed type
• 40. Vertical stacking
• 41. See the shape
• 42. Using cases
• 43. rule of three typefaces
• 44. Mixing many typefaces
• 45. Mixing type using contrast, weight, or color
• 46. Mixing typefaces using historical compatibility
• 47. Familiarity breeds legibility
• 48. Properly weighted small caps and fractions
• 49. Using the right type
• 50. Theory of Relativity II
• Paragraph
• 51. Invisible typography
• 52. Highly evident typography
• 53. Less is more
• 54. More is more
• 55. Letter spacing and word spacing
• 56. Hyphenation and justification
• 57. Tracking guidelines
• 58. "color" of the text type
• 59. Considering typographic mass
• 60. Pattern, gradation, and texture
• 61. Basic leading principles
• 62. Optimum line lengths
• 63. Increasing leading
• 64. Tightly stacked lines
• 65. Indicating paragraphs
• 66. Initial caps and drop caps
• 67. Opening paragraphs
• 68. Orphans and widows
• 69. "Rivers" of space
• 70. Eschew decorative type
• 71. Celebrate decorative type
• 72. Text overlapping images
• 73. Text overlapping text
• 74. text block effect
• 75. Theory of Relativity III
• Page
• 76. Legibility, legibility, legibility
• 77. Legibility taking a back seat
• 78. Limiting typefaces
• 79. One type family
• 80. Six necessary typefaces
• 81. need for every typeface
• 82. Text typefaces versus display typefaces
• 83. Organized entry points
• 84. Systematizing hierarchy
• 85. Using justified type
• 86. Using flush-left, rag-right type
• 87. Using centered, asymmetrical, and flush-right type
• 88. multicolumn text grid
• 89. uneven text grid
• 90. Typographic "furniture"
• 91. Decks, callouts, and pull quotes
• 92. "birth and death" of the text
• 93. Chaos versus order
• 94. Commentary, marginalia, and alternate languages
• 95. Tables and charts
• 96. Navigational devices
• 97. Margins and gutters
• 98. Framing the text
• 99. Floating in space
• 100. Theory of Relativity IV.

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Author/Creator:

Saltz, Ina , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Typography essentials: 100 design principles for working with type [by Saltz, I.]

Subjects:

Graphic design (Typography)

Type and type-founding

General Notes:

Description based on online resource; title from digital title page (viewed on February 25, 2019).

Physical Description:

1 online resource

Call Numbers:

Z246 .S223 2019eb

ISBNs:

9781631596483 (electronic book)
1631596489 (electronic book)
1631596470 [Invalid]
9781631596476 [Invalid]

OCLC Numbers:

1085787032

Other Control Numbers:

EBC5695648 (source: MiAaPQ)
[Unknown Type]: ybp16044172