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Summary:

Abstract: "This book is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement"-- [Provided by publisher]

Table of Contents:

• Section 1. Law and politics. Chapter 1. Social media: an emerging tool for political participation ; Chapter 2. Presidential rhetoric and news rhetoric ; Chapter 3. One of many tools to win the election: a study of Facebook posts by presidential candidates in the 2012 election ; Chapter 4. Microblogging and the news: political elites and the ultimate retweet ; Chapter 5. Occupy rhetoric: responding to charges of slacktivism with digital activism successes ; Chapter 6. Attitudes of university students voters towards political messages in social media ; Chapter 7. Adoption of social media as communication channels in government agencies ; Chapter 8. Determinants of social media impact in local government ; Chapter 9. Media, democracy, and political change in developing countries ; Chapter 10. Beyond web 2.0. social media and urban educated youths participation in Kenyan politics ; Chapter 11. Grassroots political campaign in Russia: Alexey Navalny and transmedia strategies for democratic development ; Chapter 12. Persuasive communication from a military force to local civilians: a cognitive treatment of PsyOps messages based on the elaboration likelihood model
• Section 2. Marketing, advertising, and management. Chapter 13. Social media and business: in search of missing links ; Chapter 14. Influence of corporate social media in strategic decision processes ; Chapter 15. Visualizing social network influence: measurement and case studies ; Chapter 16. Evaluating social media: towards a practical model for measuring social media influence ; Chapter 17. The influence of social media on teamwork aspects: introduction of a conceptual model to measure the influence social media has on teamwork ; Chapter 18. Factors promoting social CRM: a conceptual model of the impact of personality and social media characteristics ; Chapter 19. The influence of leadership and strategic emphasis on social media use of regional nonprofit organizations ; Chapter 20. Influence of social media marketing on the brand image of organizations in the hospitality industry of Sri Lanka ; Chapter 21. Online gambling advertising and the third-person effect: a pilot study ; Chapter 22. Referencing in the virtual world: a study
• Section 3. Media literacy and ethics. Chapter 23. A discourse on mass media and society ; Chapter 24. The neuroscience of social television ; Chapter 25. Old media, new media, and public engagement with science and technology ; Chapter 26. Civic cultures and skills in European digital rights campaigning ; Chapter 27. Social media engagement: reshaping the consumption patterns of generation Y Caribbean and Latin American consumers ; Chapter 28. An assessment of media contribution to behaviour change and HIV prevention in Nigeria.

Contributors:

IGI Global , publisher, http://id.loc.gov/vocabulary/relators/pbl

Information Resources Management Association , editor, http://id.loc.gov/vocabulary/relators/edt

Languages:

English

Language Notes:

Item content: English

Subjects:

Mass media — Influence

Mass media — Research

Mass media

General Notes:

Includes bibliographical references and index.
Description based on online resource; title from title screen (IGI Global, viewed 11/14/2017).

Physical Description:

1 online resource (xi, 538 pages

Digital Characteristics:

text file

Call Numbers:

P94 .M36155 2018eb

ISBNs:

9781522539292 (hardcover) [Invalid]
9781522539308 (ebook)

Other Standard Numbers:

Digital Object Identifier: 10.4018/978-1-5225-3929-2

OCLC Numbers:

1012238853

Other Control Numbers:

slc20089903 (source: CaBNVSL)
[Unknown Type]: igi00181912