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Summary:

Abstract: "This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"--Provided by publisher.

Table of Contents:

• Visionary leadership: learning from exemplary organizations / Karen Miller
• Organizational leadership and resources in driving creativity and innovation / Wiboon Kittilaksanawong
• The blending of luxury fashion brands and contemporary art: a global strategy for value creation / Federica Codignola, Elisa Rancati
• Strategic fashion management: influential factors in strategy implementation / Reza Aboutalebi, Hui Tan, Romano Dyerson
• Entrepreneurial or not?: asymmetrical business models of UK fashion micro-enterprises / Chitra Buckley
• Trade policy and its implications for sourcing fashion goods / Louise Curran
• The luxury market in the fashion industry: a conceptual segmentation / Sonja Christina Sperber
• Fast fashion business model: an overview / Elisa Arrigo
• Fashion blog's engagement in the customer decision making process / Teresa Sadaba, Patricia SanMiguel
• Fashion-technology and change in product development and consumption for the high-end menswear sector: a study utilizing a 3D-4C's process model / Frances Ross
• How to use sizing technology and fashion metadata to improve the user experience for online fashion retail / Fanke Peng [and 3 others]
• Augmented reality as a tool to enhance the experiential value of online shopping: the future of fashion retailing / Tuğçe Ozansoy Çadırcı, Sirin Gizem Köse
• Techcouturism, an alternative showcase for new fashion designers / Cristiano Carciani, Luca Bagnaschino
• Fusion of artisan and virtual: fashion's new world opportunities / Karen Webster
• Store openings and sourcing strategies in the internationalization of fashion industrial retailers / Simone Guercini, Matilde Milanesi
• Omnichannel fashion retail and channel integration: the case of department stores / Anthony Kent [and 3 others]
• Multi-sensory fashion retail experiences: the impact of sound, smell, sight and touch on consumer based brand equity / Bethan Alexander, Karinna Nobbs
• Brand experiences, retail scenarios, and brand images in the fashion industry / Manuela Valta, Donata Vianelli
• Slow fashion and sustainability: the luxury impact / Hakan Karaosman, Alessandro Brun, Gustavo Morales-Alonso

• The myth of sustainability in fashion supply chains / Hakan Karaosman, Alessandro Brun
• CRM in fashion retail: building store loyalty through store trust / Sandro Castaldo, Monica Grosso
• The challenge of sustainability within the Italian fashion system / Alessandro Da Giau [and 10 others]
• Fashion brand management: fashioning value through CSR / Elaine Laidlaw Ritch
• The impact of e-commerce on the clothing retailers: studies on Chinese companies / Tianlong Ge, Zheng Liu, Lei Ma
• The role of cross-country differences in international fashion retailing: e-commerce development in Spain and the UK / Marta Blazquez Cano
• Fashion and social media: some illustrative evidence from Italian luxury brands / Hanna Kontu, Alessandra Vecchi
• The luxury fashion market in Russia: evolution and future opportunities / Cesare Amatulli [and 4 others]
• Supplying what?: an analysis of the fashion apparel production in Brazil / Marcelo Machado Barbosa Pinto, Yeda Swirski de Souza
• Benetton's response to the increasing global competition / Valentina Vallisi, Alessandra Vecchi.

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Contributors:

Vecchi, Alessandra , editor

Buckley, Chitra, 1959- , editor

IGI Global , publisher, http://id.loc.gov/vocabulary/relators/pbl

Languages:

English

Language Notes:

Item content: English

Subjects:

Fashion merchandising

Business logistics

Branding (Marketing)

General Notes:

Includes bibliographical references and index.
Description based on online resource; title from title screen (IGI Global, viewed 05/05/2016).

Physical Description:

1 online resource (862 pages) : illustrations

Digital Characteristics:

text file

Call Numbers:

HD9940.A2 .H365 2016eb

ISBNs:

9781522501114 (electronic)
9781522501107 (print) [Invalid]

Other Standard Numbers:

Digital Object Identifier: 10.4018/978-1-5225-0110-7

OCLC Numbers:

948569025

Other Control Numbers:

gtp00565561 (source: CaBNVSL)
[Unknown Type]: igi00142133