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Summary:

New York's Broadway theatre scene has long been viewed as the “top of the heap" in the world theatre community. Taking lessons from the very best, this innovative guide delves into the business side of the renowned industry to explain just how its system functions. For anyone interested in pursuing a career on Broadway, or who wants to grow a theatre in any other part of the world, The Business of Broadway offers an in-depth analysis of the infrastructure at the core of successful theatre. Manager/producer Mitch Weiss and actor/writer Perri Gaffney take readers behind the scenes to reveal what.

Table of Contents:

• Cover; Title Page; Copyright; Table of Contents; Acknowledgments; Introduction: Footnotes before Footlights; Part 1: What Makes Broadway Tick; Chapter 1: The Danger Is Thinking You Know More Than You Do; Chapter 2: The Jobs; Chapter 3: Who's in Charge, and What Are They in Charge Of?; Chapter 4: Eighteen Unions, One Association, and Pensions; Part 2: Selling Tickets / It's Not What It Seems; Chapter 5: Marketing vs. Press vs. Promotion vs. Advertising; Chapter 6: Opening Nights and the Tony Awards; Chapter 7: Merchandising, Original Cast Recordings, and Holiday Scheduling.
• Chapter 8: The Media, the Critics, the New York Times, and Macy's Thanksgiving ParadeChapter 9: How to Sell a Big Flop, a Big Hit, or a Lukewarm Show; Part 3: The Big Surprises; Chapter 10: Producing and Investing; Chapter 11: Unique Broadway Financials-Overcalls, Royalties, and Royalty Pools; Chapter 12: Good and Bad Surprises; Part 4: What the Pros Want You to Know; Chapter 13: What the Box Office Wants You to Know; Chapter 14: What Press Agents Want You to Know; Chapter 15: What Actors and Stage Managers Want You to Know; Chapter 16: What Stagehands Want You to Know.
• Chapter 17: What Playwrights, Directors, and Designers Want You to KnowChapter 18: What Management Wants You to Know; Chapter 19: What the Ushers, Ticket Takers, and Porters Want You to Know; Chapter 20: What Wardrobe Wants You to Know; Chapter 21: What Musicians Want You to Know; Chapter 22: What the Theatre Owners Want You to Know; Chapter 23: Life After Fifty on Broadway; Part 5: Budgets; Chapter 24: Production and Operating Budgets from a 15 Million Broadway Musical; Part 6: In Summary; Chapter 25: How Do I Get Here from There?; Appendix; Authors' Biographies; Index; Back.

Author/Creator:

Weiss, Mitch

Contributors:

Gaffney, Perri

Languages:

English

Language Notes:

Item content: English

Main Work:

The business of Broadway: an insider's guide to working, producing, and investing in the world's greatest theatre community [by Weiss, M.]

Other Related Resources:

Print version: Business of Broadway : An Insider's Guide to Working, Producing, and Investing in the World's Greatest Theatre Community [by Weiss, M.] (New York : Allworth Press, ©2015 — ISBN 9781621534655)

Subjects:

Theater — New York (State) — New York — History — 20th century

1900-1999

Theater

New York (State) — New York

Genres:

History

General Notes:

Description based on: Print version record.

Physical Description:

1 online resource

Digital Characteristics:

text file

Call Numbers:

PN2277.N5 W457 2015eb

ISBNs:

1621534766 (electronic bk.)
9781621534761 (electronic bk.)
1621534650 [Invalid]
9781621534655 [Invalid]

OCLC Numbers:

913562514