More Details

Table of Contents:

• Reading and analyzing research
• Developing an interest or topic
• Conducting a literature review
• Reviewing and revising your purpose statement
• Writing a literature review
• Forms of qualitative research
• Forms of quantitative research
• Sampling issues in research
• Validity, reliability and credibility in research
• Research techniques-interviews
• Research techniques-questionnaires
• Research techniques: observations, focus groups and other techniques
• Analyzing data and other information
• Writing a research proposal.

Author/Creator:

Mayo, Frederic B. , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Planning an applied research project in hospitality, tourism, and sports [by Mayo, F.B.]

Subjects:

Hospitality industry — Research — Methodology

Tourism — Research — Methodology

Sports — Research — Methodology

Hospitality industry — Research

Hospitality industry

Methodology

Tourism — Research

Tourism

Sports

General Notes:

Includes bibliographical references and index.

Physical Description:

xiv, 258 pages ; 23 cm

Call Numbers:

TX911.5 .M38 2014

ISBNs:

9781118637227 (pbk.)
1118637224 (pbk.)

Library of Congress Control Numbers:

2013021885

OCLC Numbers:

828140331