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Summary:

"Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike."--Book jacket.

Table of Contents:

• Introduction: The marketing crisis
• The marketing revolution. Advertising, a story of addiction
• Marketing, a story of deception
• Story creation. The evolution of story
• The definition of story
• The full story
• The purpose-told story
• Putting story to work. Story and the CMO
• Storified branding
• Storified advertising
• Storified demand and lead generation
• Building audience
• Storified sales
• -Nomics
• Conclusion: Tomorrow.

Author/Creator:

McKee, Robert, 1941- , author

Contributors:

Gerace, Thomas , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Storynomics: story-driven marketing in the post-advertising world [by McKee, R.]

Subjects:

Marketing

Storytelling

General Notes:

Includes bibliographical references (pages 225-236) and index.

Physical Description:

xix, 248 pages : illustrations ; 24 cm

Call Numbers:

HF5415 .M26125 2018

ISBNs:

9781538727935 (hardcover)
1538727935 (hardcover)
9781549167454 (audio download) [Invalid]
9781455541973 (electronic book) [Invalid]

Library of Congress Control Numbers:

2017042100

OCLC Numbers:

1008762444