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Table of Contents:

• PART I. THE AMERICAN CONSUMER
• 1. Demographic Overview
• 2. Consumer Income & Wealth
• 3. Consumer Debt
• 4. Households & Housing
• 5. Communities
• 6. Urban & Rural Populations
• 7. Where People Want to Live
• 8. Population Migration
• 9. Personal Life
• 10. Personal Well-Being.
• PART II. SPENDING
• 11. Consumer Spending
• 12. Retail Spending
• 13. Entertainment & Leisure Spending.
• PART III. ACTIVITIES
• 14. Use of Time
• 15. Use of Media & the Internet.
• 16. Cultural Activities
• 17. Leisure Activities.

• 18. Sports & Recreation Activities
• 19. Away from Home
• 20. Work
• 21. Use of Technology
• 22. Use of Transportation.
• PART IV. SHOPPING BEHAVIORS
• 23. In-Store Shopping
• 24. Online Shopping
• 25. Mobile Shopping
• 26. Peer-To-Peer Shopping
• 27. Omnichannel Shopping.
• PART V. BEHAVIORAL ANALYSES
• 28. Brand Loyalty
• 29. Buying American-Made
• 30. Buying Local
• 31. Consumer Confidence
• 32. Customer Satisfaction
• 33. Ethically Conscious Consumerism
• 34. Gift Giving
• 35. Loyalty Program Participation
• 36. Payment Preferences
• 37. Pricing
• 38. Privacy Issues
• 39. Purchase Decision Making
• 40. Response to Advertising
• 41. Response to Customer Service
• 42. Response to Reviews
• 43. Response to Visuals
• 44. Shopping Research
• 45. Spending for Goods vs. Experiences
• 46. Theme Appeal.
• PART VI. AFFLUENT CONSUMERS
• 47. Affluence Profile
• 48. Population Centers of U.S. Affluence
• 49. Affluent E-Commerce
• 50. Affluence Market Research.
• PART VII. MIDDLE-CLASS CONSUMERS
• 51. Defining the Middle Class
• 52. Middle Class Falling Behind
• 53. Income & Wealth Inequality.
• PART VIII. BRAND PREFERENCE SURVEYS
• 54. Brand Equity
• 55. Brand Index
• 56. Customer Experience
• 57. Customer Loyalty Engagement
• 58. Customer Satisfaction
• 59. Reputation Ranking.
• PART IX. ETHNIC FOCUS
• 60. African-American Consumers
• 61. Arab-American Consumers
• 62. Asian-American Consumers
• 63. Hispanic- & Latino-American Consumers
• 64. Jewish-American Consumers
• 65. Muslim-American Consumers
• 66. Native-American Consumers.
• PART X. GENDER FOCUS
• 67. Female Consumers
• 68. Male Consumers.
• PART XI. GENERATIONAL FOCUS
• 69. Generational Comparisons
• 70. Senior Consumers
• 71. Baby Boomer Consumers
• 72. Generation X Consumers
• 73. Millennial Consumers
• 74. Generation Z Consumers.
• PART XII. SEGMENTATION
• 75. College Students
• 76. Consumers with Disabilities
• 77. Families with Children
• 78. Family Caregivers
• 79. Immigrant Consumers
• 80. LGBT Consumers
• 81. Married Couples
• 82. Military Consumers
• 83. Pet Owners
• 84. Retirees
• 85. Single Consumers.
• PART XIII. GEODEMOGRAPHICS
• 86. Megapolitan Regions
• 87. Metropolitan Statistical Areas
• 88. Metropolitan Economic Profiles
• 89. Micropolitan Statistical Areas
• 90. State Population Profiles
• 91. State Economic Profiles.
• Appendix A. Academic Research Centers
• Appendix B. Analysts
• Appendix C. Associations
• Appendix D. Blogs
• Appendix E. Government Agencies
• Appendix F. Market Research Sources
• Appendix G. Periodicals
• Appendix H. Research Studies & Surveys
• References.

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Author/Creator:

Miller, Richard K. (Richard Kendall), 1946- , author

Contributors:

Washington, Kelli D. , author

Languages:

English

Language Notes:

Item content: English

Main Work:

Consumer behavior 2017-2018 [by Miller, R.K.]

Related Series:

RKMA market research handbook series

Subjects:

Consumer behavior — United States — Statistics

Marketing research — United States — Statistics

Marketing research — United States — Handbooks, manuals, etc.

Consumers' preferences — United States — Statistics

Consumers — United States — Statistics

Consumer behavior

Marketing research

Consumers' preferences

Consumers

United States

Genres:

Statistics

Handbooks and manuals

General Notes:

Description based on: Online resource; title from PDF title page (EBSCO, viewed September 27, 2016).
Includes bibliographical references (pages 546-558).

Physical Description:

1 online resource (558 pages).

Digital Characteristics:

text file

Call Numbers:

HF5415.33.U6 M55 2017eb

ISBNs:

9781577832430 (electronic bk.)
1577832434 (electronic bk.)
9781577832355 (print edition) [Invalid]
1577832353 (print edition) [Invalid]

OCLC Numbers:

957584172