Managing your band: artist management: the ultimate responsibility
Stephen Marcone and David Philp
- Resource Type:
- Book (Print/Paper)
- Edition:
- Sixth edition
- Publication:
- Wayne, NJ : HiMarks Publishing Co., 2017
- Distribution:
- Milwaukee, WI : Distributed by Hal Leonard Books
- Copyright:
- ©2017
More Details
- Summary:
- The business of being a musician has evolved into the entertainment business encompassing music creation, concerts, licensing, festival organizing, merchandising, fashion, and branding. Consequently, the management of musicians is complicated and important. There are as many artists trying to make it today as ever before. However, the industry has tightened up significantly, and many artists are either forced to make it on their own or realize that if their music isn't radio friendly, they could possibly make (keep) more money if they establish themselves as a business entity. This edition of Managing Your Band is for two audiences: the personal manager, who has taken on the task of shepherding an artist from an unknown to stardom, and the DIY artist, who is aware of the need for having a team to succeed but is not in a financial position to hire the pros. The budding personal manager should find this edition useful as well. The subject of marketing using social media is thoroughly discussed, including useful tools for maximizing success. The examples of modern recording contracts include 360-deal computation as well as standard clauses. Record companies are no longer just record companies. The Big Three have become modern entertainment companies, with departments that cater to the needs of multi-rights deals. This guide takes a look at all of the functions that the many industry intermediaries perform, illustrating how today's artists can function as their own entertainment companies.
- Table of Contents:
- Personal management
- Care and feeding of the creative
- The contract
- Legal aspects
- Business managers and other intermediaries
- Marketing your band
- Collecting and using data
- Touring
- Merchandising & sponsorship
- The modern entertainment company
- The modern recording contract
- So how do I make some money?
- Appendix A: MusicBiz101 & more podcasts
- Appendix B: Two stories
- Appendix C: Magical mystery tour : failures from the Beatles' self-managed era and lessons for today's DIY musicians.
- Author/Creator:
- Marcone, Stephen , author
- Contributors:
- Philp, David (David Kirk) , author
- Languages:
- English
- Language Notes:
- English text.
- Subjects:
- General Notes:
- Includes bibliographical references and index.
- Physical Description:
- xxvii, 275 pages : color illustrations ; 28 cm
- Call Numbers:
- ML3790 .M37 2017
- ISBNs:
- 9780965125079 (paperback)
0965125076 (paperback) - Other Standard Numbers:
- Universal Product Code: 888680650773
Distributor Number, Hal Leonard: HL00200476 - OCLC Numbers:
- 958783233