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Summary:

Abstract: This book is the only comprehensive text on management science applications in hospitality and tourism. It will help managers and hospitality and tourism students as future managers to develop an in-depth understanding of the importance of data analysis, interpretation, and generating information, and intelligence for decision making. It covers a broad range of applications representing different geographic regions of the world.

Table of Contents:

• About the editors
• List of contributors
• List of abbreviations
• Preface
• 1. Management science applications in tourism and hospitality / Muzaffer Uysal, Zvi Schwartz, and Ercan Sirakaya-Turk
• 2. Complex tourism systems: a quantitative approach / Rodolfo Baggio and Giacomo Del Chiappa
• 3. Monitoring and forecasting tourist activities with big data / Bing Pan and Yang Yang
• 4. Micro-marketing and big data analytics: an information system for destination marketing management / Daniel R. Fesenmaier, Neeraj Bharadwaj, Jason Stienmetz, and Zheng Xiang
• 5. Best-worst scaling method: application to hospitality and tourism research / Eli Cohen and Larry Lockshin
• 6. Using partial least squares structural equation modeling (Pls-Sem) in tourism research / Rob Hallak and Guy Assaker
• 7. Quantity and quality issues in demand for tourism / Aliza Fleischer
• 8. Time series models for capacity management in the hospitality industry / Tianshu Zheng
• 9. An extended gravity model: applying destination competitiveness / Jeong-Yeol Park and SooCheong (Shawn) Jang
• 10. Efficacy of static shift-share analysis in measuring tourism industry's performance in South Carolina / Tarik Dogru and Ercan Sirakaya-Turk
• 11. Destination attractiveness based on supply and demand evaluations / Sandro Formica and Muzaffer Uysal
• 12. Overbooking research in the lodging industry: from origins in airlines to what lies ahead / Matthew Krawczyk, Timothy Webb, Zvi Schwartz, and Muzaffer Uysal
• 13. Evaluating forecasting performance: accuracy measures and their application in hospitality / Larissa Koupriouchina, Jean-Pierre van der Rest, Zvi Schwartz, and Dirk Sierag
• 14. Frontier approaches for performance measurement in the hospitality and tourism industries / A. George Assaf and Frank Wogbe Agbola
• 15. Managing tourist satisfaction: an index approach / Jason Li Chen, Gang Li, and Haiyan Song

• 16. Toward increased accuracy in productivity measurement: evidence-based analytics / Cherylynn Becker
• 17. Performance measures and use in hospitality / Ersem Karadag.

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Contributors:

Uysal, Muzaffer , editor

Schwartz, Zvi , editor

Sirakaya-Turk, Ercan , editor

Languages:

English

Language Notes:

Item content: English

Related Series:

Advances in hospitality and tourism book series

Subjects:

Hospitality industry — Management

Tourism — Management

Hospitality industry

Tourism

General Notes:

Includes bibliographical references.
Description based on title page of print version.

Physical Description:

1 online resource (24 entries) : 20 images.

Call Numbers:

TX911.3.M27 M295 2015eb

ISBNs:

9781926895710 (hardcover, alk. paper) [Invalid]
9781785399749 (electronic version)

Library of Congress Control Numbers:

2016020824 [Invalid]

OCLC Numbers:

954984687

Other Control Numbers:

gtp00566499 (source: CaBNVSL)
crcmshat2016 (source: Credo)
[Unknown Type]: Credo9781785399749