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Summary:

Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the truth about how advertising works.

Author/Creator:

Fletcher, Winston

Languages:

English

Language Notes:

Item content: English

Main Work:

Advertising: a very short introduction [by Fletcher, W.]

Related Series:

Very short introductions

Subjects:

Advertising

General Notes:

Includes bibliographical references and index.
Description based on print version record.

Physical Description:

1 online resource (140 pages) : illustrations, portraits.

Digital Characteristics:

text file

Call Numbers:

HF823 .F548 2010eb

ISBNs:

9780191777554 (ebook)
9780199568925 (print) [Invalid]

OCLC Numbers:

655264558

Other Control Numbers:

[Unknown Type]: EDZ0000156588